branding

kendo

Kiku San logo

challenges & objectives

/ objective

Design a fresh logo to launch Kiku San Japanese Restaurant, featuring its authentic cuisine.

/ challenges

Update the old logo with traditional details while appealing to the modern Filipino market
Steer clear from stereotypical Western depictions of Japanese restaurant-branding

/ outcome

A logo inspired by the martial art of kendo, with East Asian elements echoing the truly Japanese dining experience Kiku San offers.