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AXA Annual Reports 2022

AXA Philippines | Charter Ping An | Unit-Linked Funds

︎ the brief

Having experienced challenges like any other company after the COVID pandemic, AXA Philippines, Charter Ping An Insurance, and Unit-Linked Funds needed their 2022 annual reports to be an instrument of reassurance to their stakeholders, with the theme “Powering through the perfect storm.”

︎the objective

To send out a message of resilience and agility in annual reports that take off from the previous year’s “Ready” series.


the solution

Continuing the “Ready” concept in 2021, the “Endurance” series is a nod to the athlete mindset of discipline, focus, and determination. Mirroring AXA’s philosophy in overcoming hurdles, the annual reports present people in action—pairs moving together, pushing each other toward winning.


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