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clay creative studio
Dela Cruz & Cruz Law Offices
Branding
︎ the brief
Dela Cruz & Cruz Law Offices, a full-service startup established in 2023, was in urgent need of a visual identity to officially launch its services to the public. The founders were looking for an agency that would help position their brand as one in tune with the times, offering competent and candid legal advice backed by prompt customer response.
︎the objectives
To introduce dC&C with a modern logo that conveys what the brand is all about—sincerity, reliability, and bringing good fortune to its clientele.
︎ the solution
Merging the ampersand and D, C, and C, the Ensemble represents the strong synergy not only between the founders but also with their clients. The four-leaf clover, a symbol of good fortune and a better quality of life enabled by the company’s trusted legal expertise, is cleverly placed in the negative space.
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