clay creative studio![]()
clay creative studio
philbritish insurance
rebranding
︎ the brief
PhilBritish Assurance Corporation (PBAC) has remained lesser-known despite being in the market since 1960. Aiming to reinforce the brand, it needed to refresh its identity with a logo that conveys its legacy of expertise, and a tagline that justifies its claim as the country’s most trusted non-life insurance company.
︎the objective
To increase brand awareness and highlight PBAC’s customer-centric approach to providing non-life insurance to Filipinos.
︎ the solution
Updating its name from PhilBritish Assurance Corporation to PhilBritish Insurance was a crucial first step toward easier brand recall.
Then came the logo, the Link of Trust. It features connecting circles that symbolize the strong partnership continuously built by the company with its stakeholders. Signifying security, reliability, and professionalism, the chosen shades of blue emphasize PhilBritish’s constant care for its customers.
Then came the logo, the Link of Trust. It features connecting circles that symbolize the strong partnership continuously built by the company with its stakeholders. Signifying security, reliability, and professionalism, the chosen shades of blue emphasize PhilBritish’s constant care for its customers.
“By your side,” the new and improved tagline, translates the company’s vision—to be the trusted and chosen non-life insurance partner in securing assets and building a better future—in a customer-friendly, accessible way.
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