branding

market fresh

Asian Grocer logo

/ objective

Create a logo capturing Asian Grocer’s premium, homegrown value, while appealing to a wider, contemporary audience.

/ challenges

  • Building immediate recognition as a newcomer in a highly competitive industry
  • Communicating freshness across the products and experience offered in-store

/ outcome

A crisp identity that blends Asian heritage with modern minimalism—building trust among shoppers, and welcoming long-term growth for the brand.