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PhilBritish Insurance Social Media Content

Challenges & Objectives

/ Objective

Launch a social media campaign for PhilBritish Insurance (PBI) to boost brand awareness, promoting their products’ unique value through engaging content.

/ Challenges

  • Lack of uniform tone of voice aligned with their rebrand 
  • No fully established marketing strategy in place
  • Inconsistent posting

/ Outcome

A digital campaign of both static and dynamic content, with an on-brand personality—resulting in better reach across Facebook and Instagram.