design & publications

philbritish.com

PhilBritish Insurance Website Refresh

Challenges & Objectives

/ Objective

Deliver information on the products of PhilBritish Insurance (PBI) in line with their rebrand.

/ Challenges

  • Unclear presentation of policies online to potential customers
  • Inconsistent look and tone of voice

/ Outcome

With a cleaner design and a user-friendly interface, the improved website also carries the updated tone of voice for consistent branding application across PBI’s digital platforms.