branding

PhilBritish

Workshop

Challenges & Objectives

/ Objectives

Conduct an interactive workshop to align PhilBritish Insurance’s mission and vision with their refreshed brand identity, and bring together their internal teams toward the company’s new direction.

/ Challenges

  • Low familiarity of PBI’s improved logo and tagline among stakeholders
  • Need to maintain consistency between the latest marketing goals and company philosophy 

/ Outcome

Updated mission and vision statements setting a unified and strategic foundation for effective brand representation.