branding

project heart

PhilBritish Insurance Rebranding

challenges & objectives

/ objective

An identity refresh for Philippine British Assurance Company (PBAC), reinforcing their claim as the country’s most trusted non-life insurance company.

/ challenges

  • Lack of brand recall despite company longevity
  • Need for a logo that keeps up with the times

/ outcome

A rename from PBAC to PhilBritish Insurance (PBI) came with a new logo and tagline, and an updated blue palette—showcasing their commitment to security, trustworthiness, and accessibility.