An identity refresh for Philippine British Assurance Company (PBAC), reinforcing their claim as the country’s most trusted non-life insurance company.
/ challenges
Lack of brand recall despite company longevity
Need for a logo that keeps up with the times
/ outcome
A rename from PBAC to PhilBritish Insurance (PBI) came with a new logo and tagline, and an updated blue palette—showcasing their commitment to security, trustworthiness, and accessibility.